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What is the secret behind the success of MTM?

Simon Lukas4 years ago4 years ago04 mins

A global marketing and communications holding group which has grown popular in a short period of term is MTM choice. It is a global brand activation agency that offers excellent brand activation and management services. The credits for the success of MTM choice solely goes to the founder and CEO of MTM choice Alexei Orlov. Having over 30 years of experience, visited 40 countries and worked on 50 brands made Orlov turn his life into business in Global Marketing and that gave rise to the MTM choice. Alexei’s been a specialist in global brand strategy, operational change management and marketing deployment along with this knowledge and his dynamic leadership made the MTM to grow as a successor in the market.

Early life of Alexei Orlov

Alexei initially had no thought of stepping into the business world as he was interested in becoming a priest. He always wanted to be known as a leader and his leadership role began from the church. Being a priest he helped people in their spiritual journey. His time spent on spiritual training became fruitful even though he was forced to leave seminary as his priesthood gave him tools for dealing with leadership situations. He believed that this education will be the perfect base for his career and that made him grow as a global marketing specialist.

Alexi Orlov activation towards his career

Career path of Alexei Orlov before MTM

MTM started in recent years before Alexei Orlov worked as a Senior Advisor for the CEO and Chairman of DAS which is an international division of Omnicom Group. He worked as Global CEO of RAPP prior to DAS and there he got a turn with attracting new business and leadership with a rebranding initiative successfully. He has been CMO of Volkswagen Group China. At that time he was responsible for overall marketing and brand positioning of Volkswagen Brands portfolio for Greater China and ASEAN. Along with that he is also responsible for the company’s commercial excellence in significant regional business. He also worked in Wunderman for eight years as President (Europe) later became Global COO and became Vice-Chairman (Worldwide) finally. He served as Global Strategic Lead for WPP’s automotive business. Before getting into Wunderman he owned and ran ROCQM and MCW then he sold it to WPP. Prior, he was Global Brand Communications Director of Volvo Cars and Marketing Director of Volvo UK. At the beginning of his career he was a founding member of the Paperchase Retail Group which became a spark of his passion for brand stewardship that carried forward.

One Of The Best Minds In Holding The Position Of Global Brand Strategist: Alexei Orlov

Simon Lukas4 years ago4 years ago04 mins

Alexei Orlov is an initiator and the global CEO of MTM, a holding group responsible for marketing and communications worldwide by their own established technologies. The company specializes in cultural, social, creative strategies, designing, content creation, production, and media. MTM comprises four main agencies: local projects, NOM, syndicate sub rosa, and Camron PR. They serve 120 clients all over the world. Their offices are situated in New York, Shanghai, Milan, and Los Angeles, respectively.

Previous background

Before entering MTM, he was a senior adviser to the CEO and also the chairman of the international department of Omnicom Group, Das.
Responsible for branding and marketing at the Volkswagen Brand Portfolios across China and ASEAN.
Also in charge of the regional business of Volkswagen when he was a part of their executive team.
Worked as a director of brand communications worldwide for Volvo cars and director of the marketing department for Volvo UK.
He was the owner of MCW and ROCQM- specializes in brand strategy.
One of the youngest directors at Avon, Europe, in the retail sector.

The Success Of Brand Activation

His rewards

In the years 2012 and 2013, Alexei Orlov was granted the CMO of the year. In 2013, he won Cannes Gold Lion Award with this team at proximity to create an automotive social media platform that was the largest with around 28 million users and 108 followers. In the same year, he was also invited to the prestigious Global Brand Forum to be one of the leading keynote speakers.

His work

Alexei is known to be a trusted mentor for many companies around the globe- teaching the teams about leadership and how to work their brands and carry out operations. He aids them to think and position their characteristic advantage in a ferocious environment. He is also a creative writer and an opinionated leader. He has a daily column in the magazines- Psychology Talk and Thrive Global. His life and work have been profiled in Ideamensch, Kivo Daily, and Surprisingly Free named publications.

To conclude, this man has something to give out to the world; experience over the years shows so much confidence and eagerness to help others and grow. It is essential to be focused to have a career like this!