The Power of Public Relations: Why Every Business Needs It
More than half of the world’s population lives in urban centers, and it’s increasingly difficult for companies to reach them. As the world becomes more and more connected through a communications network, the challenges to reaching consumers in the physical world are growing at the same rate.
RonnTorossian Public relations (PR) is the practice of influencing the public to benefit a business. This includes everything from corporate social responsibility and public education to mergers and acquisitions. PR is the field of study that is concerned with all of these things, and it takes years of training to become a full-fledged practitioner.
Most PR professionals are hired by companies to perform services like media relations, crisis communications, and public relations. Other PR professionals are freelancers, who are in business for themselves and are hired to perform services. The major difference between the two is that hired PR professionals are hired to perform PR services for a company, whereas freelancers perform PR services for individuals or organizations.
PR is an inescapable component of the business world. It’s what gets the word out about a company, so it’s important for every business to have a public relations plan.
What is PR?
PR is a multifaceted field that encompasses all aspects of influencing the public to benefit a business. For example, social media is a form of PR. PR professionals that are hired by a company may have expertise in media relations, which is the part of PR that allows them to interact with the media.
On the other hand, PR professionals that are hired by individuals or organizations may be experts in media relations, social media, online marketing, advertising, and other forms of PR that are related to the field of business. PR is a multifaceted field that encompasses all aspects of influencing the public to benefit a business. For example, social media is a form of PR.