Understanding the importance of business reputation

Understanding the importance of business reputation

With the advent of the internet, online shopping has gained credence.

However, smart customers do not purchase blindly. Before buying them, they conduct thorough research:

  1. Understand the brand
  2. Comparing price
  3. Checking reviews
  4. Going through the privacy policy, terms and conditions.

Some customers walk into a store with all the required product information and price comparisons and successfully persuade the seller to match the online selling price.

Outsmarting such responsible customers is impossible. Customer reviews greatly influence their decision to buy/reject a product. Hence it becomes imperative to score good reviews as it directly reflects customer loyalty and affects brand reputation.

Technology has given rise to easy online management of all aspects of a business like marketing, advertising, communication, reputation, human resource, employee engagement, risk management, accounting, productivity, etc.

Let us understand how reputation management techniques provider like weave work.

  1. Marketing. It helps send out mailers, conduct an online survey to gauge customer expectations.
  2. Image maintenance. It motivates customers to write valuable feedback/reviews to understand brand popularity and areas for improvement. A positive review is equal to a satisfied customer; that means we should continue our work. Bad reviews create a negative impact that needs damage control.
  3. Customer Satisfaction. It streamlines timely promotional offers and services and ensure they reach the customers without any delays/cancellations. It efficiently manages scheduling appointments, meetings, reminders, and follow-ups to sustain customers’ trust in the brand.
  4. Social media visibility. It makes sure your brand is more visible on social media platforms and sponsored/popular events. It also makes sure no negative comment/rumor, fake news, etc., is being floated on the web that could damage your brand’s reputation.
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