As more and more online streaming platforms release the best and latest movies, the theater industry saw a decline in viewers heading to their establishments. With that, MoviePass aims to bring back audiences to movie theaters to enjoy not only the best movie-going experience. It is also a convenient subscription that caters to the new generation and their lifestyle.
With MoviePass, subscribers are able to view movies in theaters and only pay a fixed monthly price. Owned by Helios and Matheson, MoviePass was able to regain the audience and customers that theaters have lost. MoviePass was able to do this by making use of innovative technology and strategic partnerships with businesses and industries that would benefit from the revival of the sector.
The Ultimate Goal
MoviePass is more than just a business venture. It is also about socially connecting the younger generation through re-introducing a way to bond with their friends and family. By encouraging them to head out to the movie theater, it opens up another way to build memories in a manner that also caters to their interests. Movies are the perfect way to encourage creativity and conversation, so providing them with a platform supports this.
Aside from the social standpoint, MoviePass also aimed to bring together the film industry. By partnering with the top theater chains like AMC, Regal, and Cinemark, it can further gather data into what subscribers look for in terms of movies and what they want from a theater-going experience. Such includes the snacks they like, the seats they prefer, and especially how often they go to see a movie.
With this, MoviePass is able to create an experience for their subscribers that directly caters to their interests and preferences. All this is achieved while also being able to create joint ventures with vendors inside movie theaters. Doing so achieves another goal of melding the industry together in order to strengthen it and make it more sustainable than it is today.
MoviePass shows a lot of potential when it comes to positively impacting the movie and film industry. Because they keep the value of their subscribers in mind, it is able to see a significant increase in the number of people availing of their services. This shows promise in reviving the theater industry while also ensuring it becomes sustainable and can retain its stand compared to online streaming services.